This article was originally published here.
SEO has always been hard.
It’s dynamic and ever changing strategy.
Even when you think you are doing your best, you might not get the results or rankings you want for your business. This can make you feel a little overwhelmed and overstressed.
Don’t give up on your SEO efforts.
Take a moment to ponder these inspiring and motivating SEO quotes from industry experts that highlight how you can get the best out of your SEO, Social Media, and Content Marketing efforts in 2018.
“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” — Cyrus Shepard
“Rather than scrolling down the page past a slew of ads, users want to see content right away.” — Matt Cutts
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
“The best place to hide a dead body is page two of Google.” — Unknown
“Don’t Build Links. Build Relationships.” — Rand Fishkin
“The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
“SEO is only not seen as rocket science by those who already know it” — Danny Sullivan
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” — Aaron Wall
“Crawling is not a guarantee you’re indexed” — Rand Fishkin
“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.” — Matt McGee
“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” — Stoney deGeyter
“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle”. — Jonathon Lister
“Commit to a niche; try to stop being everything to everyone.” — Andrew Davis
“Content is anything that adds value to the reader’s life.” — Avinash Kaushik
“Content is King but engagement is Queen, and the lady rules the house!” — Mari Smith
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” — Rand Fishkin
“Focus on how to be social, not how to do social.” — Jay Baer
“Google only loves you when everyone else loves you first.” — Wendy Piersall
“Think about what a user is going to type.” — Matt Cutts
“Marketing has never been about keywords, it’s about people.” — Simon Penson
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” — Guy Kawasaki
“SEO is a noun, verb and adjective.” — Todd Malicoat
“My rule of thumb is build a site for a user, not a spider.” — Dave Naylor
“Social may be sexy, but search still pays the bills.” — Tom Pick
“SEO is no longer just a job title, it has become part of everyone’s job description” — Rand Fishkin
“Optimize for what would happen IF you ranked, do not optimize to rank.” — Will Critchlow
“If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” — Rae Hoffman
“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.” — Seth Godin
“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin
“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” — Larry Page
“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” — Robert Rose
“Content is the reason search began in the first place.” — Lee Odden
“You can’t sell anything if you can’t tell anything.”– Beth Comstock
“If you’re a good marketing person, you have to be a little crazy.” — Jim Metcalf
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” — Susan Cooper
“SEO is not a checklist” — Pierre Far
“SEO is not SPAM.” — Matt Cutts
“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” — Bruce Clay
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” — Rand Fishkin
“SEO will only get harder!” — Matt Cutts
“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” –Dave Lloyd
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’” — Adam Audette
“Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel
“To educate is not just the best way to sell. It’s also the best way to build links.” — Jason Acidre
“I have done zero SEO on my websites and online platforms, but I still rank well on them because of the fact that I focused on content, providing value, answering questions.” — Chris Ducker
“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” — Steve Jobs
“Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe
And, this is my favorite –
“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” — Rand Fishkin
And here is my quote for SEO -
“SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” — Deepanshu Gahlaut
I hope, these will help you fill your mind with positive thoughts and body with positive energy, which, in turn, will help you improve your SEO strategy, implement new ideas and make your business a success in year 2018.
What’s your favorite SEO quote?